messaging topics by TJ Thinakaran
Every brand needs to have an RCS strategy, even in the US, where interoperability issues and sub-25% device penetration have CMOs questioning whether the investments…
Fred Hillebrand, a Wireless Hall of Fame inductee and SMS inventor, is the editor of a scholarly work on the history of SMS. This compact…
A spam-free network exists solely in marketing copy. All networks, regardless of size, experience spam. Every network operator recognizes this and relies on feedback loops…
Recently, I had the opportunity to organize the content for the Mobile Ecosystem Forum (MEF) leadership conference in Miami, an event that brought together some…
Today, recipient feedback is a blunt instrument. You can either entirely block a number on your device, or submit the offending message to 7726 and…
There are 7 billion textable cell phones deployed on 750 mobile networks. This ubiquity and diffused oversight makes SMS spam impossible to stop and unwieldy…
One of the highlights of my September was the recently concluded Mobile Ecosystem Forum’s MEF Connects USA conference. I helped bring together a lot of…
I knew writing about Twilio's ZipWhip acquisition would take time. I didn't expect it would require over 6,000 words across six posts. Of all the posts,…
Wireless networks are universal, pervasive, and heterogeneous. They are a fertile testbed for interoperability-driven innovation. Text messaging is but one example of how complex event…
In the payments industry, your leverage is your proximity to the payment providers: Visa, MasterCard, and American Express. In the messaging industry, your leverage is…
In 2016—the year it went IPO—Twilio had 36,000 customers paying it $270M to transmit messages. This was an eight-fold increase in revenue and a three-fold…
Twilio paid $800 Million to acquire ZipWhip. At 10x revenue, the valuation was high for the asset. As deals go, it wasn't the biggest in…