messaging - TJ's Blog

The Best Night in Wireless

The first woman to win the Marconi Prize; a spectrum auction innovator and trailblazing regulator; and two entrepreneurs who brought wireless connectivity to underserved areas.…

$400 Billion B2B Opportunity, RCS Can’t Come Soon Enough, and Other MWC 2024 Observations

The morning of my fireside chat with Vonage CEO Niklas Heuveldop at the ConnectMobile stage, the GSMA released a report stating that wireless operators were…

A Thought on the Future of the Phone Number

Like last year, this year’s Somos Summit exceeded expectations. There were new voices and topics but the recurring theme was the same: to trust more,…

Using the Toothbrush Test to Build RCS Features

I started my plea to invest aggressively in RCS with thirteen rapid-fire questions to assess your RCS readiness. Some of you shared that you had…

Are You Investing Enough in RCS?

Did the “Hello World” version of your RCS demo embarrass you? Does your company have a public RCS demo? How does your customer get started?…

iConectiv’s $1 Billion Price Tag

Describing iConectiv merely as a number information provider would be an oversimplification. In North America alone, it operates three core registries: LERG (how phone calls…

Using an FU Meter to Build a Culture of Compliance

An "FU Meter" measures aggregate negative responses to a text messaging campaign. While standard opt-out monitoring captures responses to explicit commands like STOP, END, or…

AAPC Webinar: Getting Your Text Out: Compliance & Verification Made Easy

Ready for an apolitical discussion about political text messaging? I will be joining Stefan Heller, Brien Jones-Lantzy, Stephanie Lashley, Anna Quint and Julie Sweet (moderator)…

The Brand’s Guide to 10DLC Texting

“I didn’t know that’s how it [10DLC] all worked,” I overheard an audience member say at the MEF Leadership Forum in Miami in 2023. The…

Early Rewards for Early Adopters (and other iOS RCS Observations)

ICYMI, if you updated to iOS 18 Beta 2 in the US, cross-platform RCS works for you, though only for text messages—it still falls back…

Braze Delivers a Strong Quarter

With 117% Net Dollar Retention (NDR), $15 million net cash flow, and 44% of revenue from non-US customers, Braze delivered a strong quarter despite a…

My First iOS 18 RCS Test

ICYMI, iOS 18 Beta is out. Of course, I used this opportunity to see if I could get a mini Mr. Watson moment. It did…