messaging topics by TJ Thinakaran
Ronak Shah talked about redesigned tap backs and scheduled messages, text formatting and text effects, and iMessage and SMS via satellite. He spoke of how…
At this year’s WWDC, Apple might disclose the workings of the RCS-iMessage bridge. While major announcements around AI are expected, many hope Apple sheds light…
For anything beyond one-way notifications, SMS offers a terrible user experience. It supports only 160-character texts, rudimentary images, emojis, and little else. Any functionality beyond…
ICYMI, last month four states experienced a 911 outage due to the oldest reason in network operations: cutting the wrong cable. Jokes aside, the workaround…
Pricing is critical to RCS success. If priced too low, it dilutes the medium and turns it into a source of spam. If priced too…
Stephanie’s "One Expert, One Topic" column reminded me of our collaboration on the ADP RCS 2FA use case. Implementing 2FA on RCS addressed a significant…
Mobile operators charge companies to access their SMS networks. These charges, commonly known as pass-thru fees, are immune to the sender's purchasing power. In fact,…
Much to the relief of industry insiders, Twilio is keeping its Segment business. Some feared that Twilio would bow to investor pressure, and that would…
In a series of posts I call ‘the Klaviyo papers’ I wrote about Klaviyo’s business model. Klaviyo, like Attentive before it, and Twilio before it,…
ICYMI, T-Mobile announced fines on senders of spam content that went into effect in January and an update (thanks, Glenn Richards) that went into effect…
Upland announced its Q4 results. While it beat its Q4 guidance, its 2024 guidance gives no clarity about the company’s future directions. The company will…
Twilio, Sinch, and LinkMobility together brought in a total $7.6 billion in revenue for 2023, and there are three learnings from their earnings reports. Efficiency…