Using the Toothbrush Test to Build RCS Features
I started my plea to invest aggressively in RCS with thirteen rapid-fire questions to assess your RCS readiness. Some of you shared that you had…
messaging topics by TJ Thinakaran
I started my plea to invest aggressively in RCS with thirteen rapid-fire questions to assess your RCS readiness. Some of you shared that you had…
Did the “Hello World” version of your RCS demo embarrass you? Does your company have a public RCS demo? How does your customer get started?…
Describing iConectiv merely as a number information provider would be an oversimplification. In North America alone, it operates three core registries: LERG (how phone calls…
An "FU Meter" measures aggregate negative responses to a text messaging campaign. While standard opt-out monitoring captures responses to explicit commands like STOP, END, or…
Ready for an apolitical discussion about political text messaging? I will be joining Stefan Heller, Brien Jones-Lantzy, Stephanie Lashley, Anna Quint and Julie Sweet (moderator)…
“I didn’t know that’s how it [10DLC] all worked,” I overheard an audience member say at the MEF Leadership Forum in Miami in 2023. The…
ICYMI, if you updated to iOS 18 Beta 2 in the US, cross-platform RCS works for you, though only for text messages—it still falls back…
With 117% Net Dollar Retention (NDR), $15 million net cash flow, and 44% of revenue from non-US customers, Braze delivered a strong quarter despite a…
ICYMI, iOS 18 Beta is out. Of course, I used this opportunity to see if I could get a mini Mr. Watson moment. It did…
I’m starting a personal catalog of RCS showcases that will be amazing on both iOS and Android. The goal is to test interoperability and see…
Ronak Shah talked about redesigned tap backs and scheduled messages, text formatting and text effects, and iMessage and SMS via satellite. He spoke of how…
At this year’s WWDC, Apple might disclose the workings of the RCS-iMessage bridge. While major announcements around AI are expected, many hope Apple sheds light…