messaging topics by TJ Thinakaran
Ready for an apolitical discussion about political text messaging? I will be joining Stefan Heller, Brien Jones-Lantzy, Stephanie Lashley, Anna Quint and Julie Sweet (moderator)…
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AAPC Webinar: Getting Your Text Out: Compliance & Verification Made Easy
“I didn’t know that’s how it [10DLC] all worked,” I overheard an audience member say at the MEF Leadership Forum in Miami in 2023. The…
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The Brand’s Guide to 10DLC Texting
ICYMI, if you updated to iOS 18 Beta 2 in the US, cross-platform RCS works for you, though only for text messages—it still falls back…
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Early Rewards for Early Adopters (and other iOS RCS Observations)
With 117% Net Dollar Retention (NDR), $15 million net cash flow, and 44% of revenue from non-US customers, Braze delivered a strong quarter despite a…
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Braze Delivers a Strong Quarter
ICYMI, iOS 18 Beta is out. Of course, I used this opportunity to see if I could get a mini Mr. Watson moment. It did…
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My First iOS 18 RCS Test
I’m starting a personal catalog of RCS showcases that will be amazing on both iOS and Android. The goal is to test interoperability and see…
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RCS Showcase: Football Club by Dotgo
Ronak Shah talked about redesigned tap backs and scheduled messages, text formatting and text effects, and iMessage and SMS via satellite. He spoke of how…
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The 0.84 seconds in Apple’s WWDC that Shook the Messaging World
At this year’s WWDC, Apple might disclose the workings of the RCS-iMessage bridge. While major announcements around AI are expected, many hope Apple sheds light…
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RCS Rumor: Is Apple Turning Up the Heat?
For anything beyond one-way notifications, SMS offers a terrible user experience. It supports only 160-character texts, rudimentary images, emojis, and little else. Any functionality beyond…
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RCS and the end of the Hunt-and-Peck User Journey
ICYMI, last month four states experienced a 911 outage due to the oldest reason in network operations: cutting the wrong cable. Jokes aside, the workaround…
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Proof that Voice is not Text
Pricing is critical to RCS success. If priced too low, it dilutes the medium and turns it into a source of spam. If priced too…
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The Biggest Opportunity in RCS Pricing
Stephanie’s "One Expert, One Topic" column reminded me of our collaboration on the ADP RCS 2FA use case. Implementing 2FA on RCS addressed a significant…
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RCS, ADP, 2FA & the Right To Use (RTU) a Logo