messaging topics by TJ Thinakaran
An "FU Meter" measures aggregate negative responses to a text messaging campaign. While standard opt-out monitoring captures responses to explicit commands like STOP, END, or…
Ready for an apolitical discussion about political text messaging? I will be joining Stefan Heller, Brien Jones-Lantzy, Stephanie Lashley, Anna Quint and Julie Sweet (moderator)…
“I didn’t know that’s how it [10DLC] all worked,” I overheard an audience member say at the MEF Leadership Forum in Miami in 2023. The…
ICYMI, if you updated to iOS 18 Beta 2 in the US, cross-platform RCS works for you, though only for text messages—it still falls back…
With 117% Net Dollar Retention (NDR), $15 million net cash flow, and 44% of revenue from non-US customers, Braze delivered a strong quarter despite a…
ICYMI, iOS 18 Beta is out. Of course, I used this opportunity to see if I could get a mini Mr. Watson moment. It did…
I’m starting a personal catalog of RCS showcases that will be amazing on both iOS and Android. The goal is to test interoperability and see…
Ronak Shah talked about redesigned tap backs and scheduled messages, text formatting and text effects, and iMessage and SMS via satellite. He spoke of how…
At this year’s WWDC, Apple might disclose the workings of the RCS-iMessage bridge. While major announcements around AI are expected, many hope Apple sheds light…
For anything beyond one-way notifications, SMS offers a terrible user experience. It supports only 160-character texts, rudimentary images, emojis, and little else. Any functionality beyond…
ICYMI, last month four states experienced a 911 outage due to the oldest reason in network operations: cutting the wrong cable. Jokes aside, the workaround…
Pricing is critical to RCS success. If priced too low, it dilutes the medium and turns it into a source of spam. If priced too…