From Monday, November 25, 2024, to Monday, December 2, 2024—i.e., the e-commerce Cyber Week—Twilio sent over 5.2 billion messages and processed over 65.5 billion emails. It saw double-digit percentage increases in traffic across voice, text, and email. You can read a detailed review here, but the core message of personalization being the winner is consistent with the others in the industry.
Twilio, however, had an interesting statistic on fraud reduction. Not only did it send over 1.73 billion SMS authentications during Cyber Week, but its platform also blocked over 6 million SMS pumping fraud attempts globally.