messaging topics by TJ Thinakaran
Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience”…
RCS will change everything. It's the most significant ground-up rewrite of messaging since, well, SMS. That was the talk track in 2025—just as it was…
I’ve long maintained that Apple’s support for RCS was a red herring. The industry had a ton of work to do—everything from customer onboarding to…
Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…
Phone calls with dubious provenance still flood the North American network. This is the main takeaway of the TNS 2025 Robocall Investigation Report. Over the…
What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…
“Answer all phone calls,” the FEMA representative said to those of us recently affected by the LA fires. He was responding to a question about…
Last week we discussed why cross-selling needs a compelling use case. These use cases merge different mediums and connect diverse actions into a single workflow.…
Speaking of zero-party data, Bandwidth’s 2025 State of Messaging report is well worth sharing your email to access. It’s packed with valuable insights on messaging…
Apple and Google, it’s time to fix text-messaging groups. Here’s what happened in my neighborhood during the wildfires: A neighbor started a text-messaging chain with…
From Monday, November 25, 2024, to Monday, December 2, 2024—i.e., the e-commerce Cyber Week—Twilio sent over 5.2 billion messages and processed over 65.5 billion emails.…