messaging - TJ's Blog

With RCS, URLs Are Dynamite

Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…

The TNS 2025 Robocall Report

Phone calls with dubious provenance still flood the North American network. This is the main takeaway of the TNS 2025 Robocall Investigation Report. Over the…

Apple Allows Apps to Send SMS

What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…

The Fear of the Unknown Caller ID

“Answer all phone calls,” the FEMA representative said to those of us recently affected by the LA fires. He was responding to a question about…

Klaviyo and the Loyalty Use Case

Last week we discussed why cross-selling needs a compelling use case. These use cases merge different mediums and connect diverse actions into a single workflow.…

The One Graph from the Bandwidth State of Messaging Report

Speaking of zero-party data, Bandwidth’s 2025 State of Messaging report is well worth sharing your email to access. It’s packed with valuable insights on messaging…

WhatsApp Saves Group Texting

Apple and Google, it’s time to fix text-messaging groups. Here’s what happened in my neighborhood during the wildfires: A neighbor started a text-messaging chain with…

A Holiday Greeting

Twilio Completes the BFCM Picture

From Monday, November 25, 2024, to Monday, December 2, 2024—i.e., the e-commerce Cyber Week—Twilio sent over 5.2 billion messages and processed over 65.5 billion emails.…

RCS and Frictionless 2FA

Two-factor authentication (2FA) is really just two-password authentication. You’re required to remember one long-term password and one short-term password. If you rarely use the system…

Klaviyo, Attentive, Postscript, Vibes, Sinch, and Infobip Share BFCM Stats

Attentive hit 620 million texts on Black Friday; Klaviyo sent 420 million messages (email + text) in just one hour that day. Building on last…

Shopify Merchants Break Records with $5B in Black Friday Sales, Peaking at $4.6M Per Minute

Shopify merchants smashed records with $5 billion in Black Friday sales, peaking at $4.6 million per minute. If Shopify had a banner season, you can…