messaging topics by TJ Thinakaran
Sometimes pricing moves can backfire spectacularly. Consider India’s experiment with ILD SMS pricing. India has two rate structures for SMS: ILD and domestic. ILD costs…
When we started, we had a two-way standoff. Twilio argued customer engagement had stalled because AI hadn’t closed the trust gap. Sinch said the problem…
And then there were three. Twilio argued customer engagement is stalled because AI hasn’t closed the trust gap. Sinch said the problem is that disconnected…
The top two players in customer comms just dropped big reports on what’s wrong with customer engagement. Twilio calls it the State of Customer Engagement.…
SMSPortal is a South African–based SMS specialist and is one of the largest aggregators in the SMS market, with over twenty years in business. This…
In commerce, the shopping cart is both the vehicle and the signal of revenue. It’s the tell. If this were poker, it’d be the shopper…
If last week Upland quit messaging, this week call-tracking analytics powerhouse Invoca declaratively entered the text-messaging market with the acquisition of Symbl.ai. For almost twenty…
Google says it’s sending 1 billion RCS messages a day in the US. That works out to about 30 billion a month or 360 billion…
RCS in North America is a mess. There’s a lot to figure out between the senders, the transmitters, the registries, and the vetters. However, if…
LINK Mobility has acquired FireText UK Limited in a GBP 9.7 million cash and stock deal, with an additional GBP 2.3 million earnout. FireText is…
Airship has been a notification powerhouse for a long time. Push notifications remain a key way for brands to communicate with customers inside the app.…
In case you missed it, last week’s Bandwidth State of Messaging webinar replay is now available. Big thanks to David Ress and Kailey Gibbens for…