messaging topics by TJ Thinakaran
RCS in North America is a mess. There’s a lot to figure out between the senders, the transmitters, the registries, and the vetters. However, if…
LINK Mobility has acquired FireText UK Limited in a GBP 9.7 million cash and stock deal, with an additional GBP 2.3 million earnout. FireText is…
Airship has been a notification powerhouse for a long time. Push notifications remain a key way for brands to communicate with customers inside the app.…
In case you missed it, last week’s Bandwidth State of Messaging webinar replay is now available. Big thanks to David Ress and Kailey Gibbens for…
Most MEF on-stage events are well-scripted affairs. But sometimes, just sometimes, you get a hot-off-the-presses announcement. xConnect CEO Eli Katz got on stage with Sekura.id’s…
If you haven’t already, sign up for the live webinar where Kailey Gibbons, David Ress and I unpack Bandwidth’s State of Messaging report. I’ve really…
Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience”…
RCS will change everything. It's the most significant ground-up rewrite of messaging since, well, SMS. That was the talk track in 2025—just as it was…
I’ve long maintained that Apple’s support for RCS was a red herring. The industry had a ton of work to do—everything from customer onboarding to…
Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…
Phone calls with dubious provenance still flood the North American network. This is the main takeaway of the TNS 2025 Robocall Investigation Report. Over the…
What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…