messaging topics by TJ Thinakaran
“You guys are lucky. WhatsApp isn’t a big threat in the US,” a major CPaaS CEO recently told me. That might be changing. WhatsApp is…
WhatsApp is a platform; RCS is a protocol. In WhatsApp, Meta acts as the central authority. That makes it easy to build “super admin” tools…
Klaviyo CEO Andrew Bialecki shared that Klaviyo-powered businesses crossed $1 billion in attributed sales (KAV) on Black Friday. That’s the first time the platform has…
SMBs remain at the epicenter of economic anxiety and hope; they are both bellwether and backbone, the consumer and the producer, the hirer and the…
“Rich as an app, simple as a text.” We’ve seen other foundational technologies endure their long winters, most recently crypto and machine learning. T-Mobile’s Kara…
The New York Times’s Brian Chen is a fan of Apple’s new robocall and text-filtering feature in iOS 26. To his credit, he also praises…
MWC Las Vegas is the final communications mega event in the US. In 2024, more than 6,000 attendees walked the halls—over 80% from the US.…
The messaging app upgrade for iOS 26 is causing blowback—especially in business messaging circles. It’s a long-awaited feature, rolled out in a way that leaves…
Jay Patel, GM of Cisco Webex, passed away last week. I knew Jay for many years, first as the founder and CEO of IMI Mobile,…
This blog has always lived in your inbox. Now it’s landing somewhere new: your native messaging app. click here to start the conversation We just sent what…
Sometimes pricing moves can backfire spectacularly. Consider India’s experiment with ILD SMS pricing. India has two rate structures for SMS: ILD and domestic. ILD costs…
When we started, we had a two-way standoff. Twilio argued customer engagement had stalled because AI hadn’t closed the trust gap. Sinch said the problem…