guides by TJ Thinakaran

The Hunt for Growth in 2025

In 2022, the CPaaS industry was punished for the “excesses” of 2020–21. In 2023, we cleaned up our act. In 2024, we demonstrated that steady,…

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The Q3 2024 Valuation Update

Klaviyo has maintained its position as a stock market darling. Trading at over thirteen times last-twelve-months (LTM) revenue, its $11.53 billion market cap places it…

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On the Health of the SMB

Speaking of inherent biases in frameworks, mine is the focus on the health of the SMB segment. Especially the focus on the “small” in small…

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LINK Mobility Reports a Solid Q2

Like its peers, LINK Mobility showed strong results in Q2. Unlike its peers, however, it is the only CPaaS company to report double-digit improvements in…

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The 2024 SaaS Growth Snapshot

Since 2012, I’ve maintained a dynamic list of public companies I follow. If it is true that software is eating the world, then understanding these…

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2024 Earnings Season Kicks Off

CPaaS earnings season kicks off in a week, and even temperamental optimists like myself are pensive. This marks the first de-risked year—the first year-over-year comparisons…

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Messaging and Growth in 2024

In Messaging and Growth in the Pandemic, we unpacked the drivers of pandemic-led growth. We discussed why it was a one-time event, with little to…

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Messaging and Growth in the Pandemic

By March 2020, the pandemic had shut down the world. Its effect on businesses was swift and brutal. Airlines, hotels, restaurants, manufacturing, retail, health, and…

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Growth and Valuation in 2024

The seventh week of the year kicks off the earnings season for the messaging space. On Valentine’s Day, within twenty-four hours of each other, Twilio,…

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eNPS & Company Culture

A robust, vibrant, living company culture needs strong feedback loops. It’s pretty easy to accomplish this when it’s you and your co-founder in a garage, a team…

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