In a series of posts I call ‘the Klaviyo papers’ I wrote about Klaviyo’s business model. Klaviyo, like Attentive before it, and Twilio before it, remind me of the magic that happens when a company is able to create customers at scale. These papers are a spotlight on the great job well done, on identifying demand and building a growth flywheel.
Paper 1: What Klaviyo’s S1 tells us about the SMS business.
Paper 2: Why every Klaviyo/Attentive comparison is incomplete.
Paper 3: The reason for Klaviyo’s high valuation.
Klaviyo had a great first year as a public company.