“You guys are lucky. WhatsApp isn’t a big threat in the US,” a major CPaaS CEO recently told me. That might be changing. WhatsApp is…
WhatsApp is a platform; RCS is a protocol. In WhatsApp, Meta acts as the central authority. That makes it easy to build “super admin” tools…
Sometimes pricing moves can backfire spectacularly. Consider India’s experiment with ILD SMS pricing. India has two rate structures for SMS: ILD and domestic. ILD costs…
In the first quarter, the top three US wireless carriers—AT&T, Verizon, and T-Mobile—generated $83B in combined revenue. Google earned $90B, and Meta earned $42B. Yet…
Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience”…
Apple and Google, it’s time to fix text-messaging groups. Here’s what happened in my neighborhood during the wildfires: A neighbor started a text-messaging chain with…