Sometimes pricing moves can backfire spectacularly. Consider India’s experiment with ILD SMS pricing. India has two rate structures for SMS: ILD and domestic. ILD costs…
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How ILD Pricing Accidentally Made WhatsApp Essential in India
It’s not just Amazon’s Ring that’s going into founder mode. Route Mobile announced the return of Founder Rajdip Gupta as CEO and managing director. More…
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Route Mobile Activates Founder Mode (and Other Earnings News)
This week’s earnings drop showed the messaging cohort growing topline at a steady clip while tilting the mix toward richer channels with fatter margins. Klaviyo…
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Klaviyo, Bandwidth, Sinch and Route Mobile Announce Q1 2025 Results