For anything beyond one-way notifications, SMS offers a terrible user experience. It supports only 160-character texts, rudimentary images, emojis, and little else. Any functionality beyond…
Overall, the cohort delivered double-digit revenue growth but with some disclosing single-digit declines; many showed no appetite for M&A, but one is evaluating eleven acquisitions;…
Pricing is critical to RCS success. If priced too low, it dilutes the medium and turns it into a source of spam. If priced too…
Stephanie’s "One Expert, One Topic" column reminded me of our collaboration on the ADP RCS 2FA use case. Implementing 2FA on RCS addressed a significant…
A pioneer in text messaging, Stephanie Lashley is responsible for the operational, financial, and strategic management of Bandwidth’s text messaging products and leads a team…
There is a classic adversarial interoperability play happening in messaging right now. It involves Beeper (the maker of Beeper Mini), Apple, and the FCC. Android…
The five companies I watch—Bandwidth, LinkMobility, Sinch, Upland, and Twilio—ended 2023 with $9.2 billion in revenues. Collectively, they are projected to end 2024 with a…
Twilio, Sinch, and LinkMobility together brought in a total $7.6 billion in revenue for 2023, and there are three learnings from their earnings reports. Efficiency…
New in 2024, Caitin Long and Zach Kunkel are cohosting a new series, The State of Business Messaging. I had the chance to share my…
With Verizon’s announcement last week, the US support of RCS is now at 100%. This, combined with Apple’s Thanksgiving surprise, means that RCS will work…
Every brand needs to have an RCS strategy, even in the US, where interoperability issues and sub-25% device penetration have CMOs questioning whether the investments…
Fred Hillebrand, a Wireless Hall of Fame inductee and SMS inventor, is the editor of a scholarly work on the history of SMS. This compact…