RCS Builder’s Log: Making Agents More Human
This week we test the typing indicator in RCS. Yes, your agent can “type.” Try It Yourself I updated the TradingCard demo to include a…
This week we test the typing indicator in RCS. Yes, your agent can “type.” Try It Yourself I updated the TradingCard demo to include a…
MWC Las Vegas is the final communications mega event in the US. In 2024, more than 6,000 attendees walked the halls—over 80% from the US.…
Last week I pointed out Apple’s gaps—the flaws hidden inside a spectacularly successful product. But fairness demands that I bring the same scrutiny to my…
RCS media cards can carry full podcast episodes. I tested it by turning my Q2 earnings review into a seven-minute video podcast. One scan of…
Carousels are one of RCS’s most powerful formats. They let you stack cards, images, and actions in a single swipe. I tested the same carousel…
Somewhere in my fire-damaged house is a dog-eared, scribbled, underlined, autographed copy of Friedhelm Hillebrand’s 2010 book, full of optimism about the then-nascent MMS format.…
Notes, takeaways, and field tests from building and deploying RCS in the wild. Cards Don’t Need Carousels A standalone card can hold its own —…
This blog has always lived in your inbox. Now it’s landing somewhere new: your native messaging app. click here to start the conversation We just sent what…
In the first quarter, the top three US wireless carriers—AT&T, Verizon, and T-Mobile—generated $83B in combined revenue. Google earned $90B, and Meta earned $42B. Yet…
If RCS had a relationship status with regulation, it would say “It’s complicated.” In fact, RCS is frequently misplaced on a company’s regulatory map. Just…
Google says it’s sending 1 billion RCS messages a day in the US. That works out to about 30 billion a month or 360 billion…
RCS in North America is a mess. There’s a lot to figure out between the senders, the transmitters, the registries, and the vetters. However, if…