Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience”…
RCS will change everything. It's the most significant ground-up rewrite of messaging since, well, SMS. That was the talk track in 2025—just as it was…
I’ve long maintained that Apple’s support for RCS was a red herring. The industry had a ton of work to do—everything from customer onboarding to…
Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…
What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…
With a 23% year-over-year (YoY) increase in revenue and $600M in ARR, Braze rounded out the Q3 2024 (its FY 2025) earnings results for the…
Two-factor authentication (2FA) is really just two-password authentication. You’re required to remember one long-term password and one short-term password. If you rarely use the system…
One in seven people in the US get their paycheck via ADP. During her tenure at ADP, Sonal Doshi was responsible for security initiatives that…
Attentive hit 620 million texts on Black Friday; Klaviyo sent 420 million messages (email + text) in just one hour that day. Building on last…
Shopify merchants smashed records with $5 billion in Black Friday sales, peaking at $4.6 million per minute. If Shopify had a banner season, you can…
In 2022, Anurag Aggarwal was recognized as the #1 Most Influential Person in the Industry by ROCCO—a testament to his significant impact on telecommunications. Known…
One of the most pressing issues on incoming FCC Chair Brendan Carr’s plate is the stalled spectrum allocation program, which has paralyzed the FCC and…
Sinch recently held its first-ever capital markets day—a major milestone for any company. This event is a chance for leadership to present the company as…
She studied piano at age four, sang with the Houston Children’s Chorus, was in musical theater, studied cello in grade school and college, and monetized…
With the exception of Klaviyo, sustaining momentum within increasingly demanding markets remains a challenge for the cohort. Over 80% of Klaviyo’s top fifty customers use…
Not only did the two companies outperform their Q3 targets, but Twilio and Bandwidth also raised their FY 2024 guidance. RCS was top of mind…
In one week, the US will elect a new president; in four weeks, the biggest Black Friday / Cyber Monday (BFCM) ever will kick off…
Earlier this year, I mentioned that Tata Communications is a complex business, which is why simply replacing Kaylera with Tata in my CPaaS financial discussions…
The morning of my fireside chat with Vonage CEO Niklas Heuveldop at the ConnectMobile stage, the GSMA released a report stating that wireless operators were…
Like last year, this year’s Somos Summit exceeded expectations. There were new voices and topics but the recurring theme was the same: to trust more,…
I started my plea to invest aggressively in RCS with thirteen rapid-fire questions to assess your RCS readiness. Some of you shared that you had…
Did the “Hello World” version of your RCS demo embarrass you? Does your company have a public RCS demo? How does your customer get started?…
The last one to release its results, Braze too presented healthy revenue growth—a first-ever non-GAAP profit—and gave some interesting insights into its RCS adoption roadmap.…
In 2012 Dave Boddington won a Bronze Cannes Lion for the Best Integrated CampaignLed by Mobile for the London Olympics activation with the Coca-Cola Global…
Like its peers, LINK Mobility showed strong results in Q2. Unlike its peers, however, it is the only CPaaS company to report double-digit improvements in…
This week’s FCC update comes from The Docket Digest, an email subscription service that’s currently in private beta. It is an AI-generated, human-curated update for…
At $1.1 billion in revenue, with a 51% gross margin and improved free cash flow, Twilio took the prize for both earnings and profitability beats.…
ICYMI, if you updated to iOS 18 Beta 2 in the US, cross-platform RCS works for you, though only for text messages—it still falls back…
ICYMI, iOS 18 Beta is out. Of course, I used this opportunity to see if I could get a mini Mr. Watson moment. It did…
I’m starting a personal catalog of RCS showcases that will be amazing on both iOS and Android. The goal is to test interoperability and see…
Ronak Shah talked about redesigned tap backs and scheduled messages, text formatting and text effects, and iMessage and SMS via satellite. He spoke of how…
Surinder Anand is an expert in RCS Business Messaging (RBM) with deep technical and product knowledge, experience in launching and monetizing RCS Business Messaging. As…
At this year’s WWDC, Apple might disclose the workings of the RCS-iMessage bridge. While major announcements around AI are expected, many hope Apple sheds light…
For anything beyond one-way notifications, SMS offers a terrible user experience. It supports only 160-character texts, rudimentary images, emojis, and little else. Any functionality beyond…
Overall, the cohort delivered double-digit revenue growth but with some disclosing single-digit declines; many showed no appetite for M&A, but one is evaluating eleven acquisitions;…
Pricing is critical to RCS success. If priced too low, it dilutes the medium and turns it into a source of spam. If priced too…
Stephanie’s "One Expert, One Topic" column reminded me of our collaboration on the ADP RCS 2FA use case. Implementing 2FA on RCS addressed a significant…
A pioneer in text messaging, Stephanie Lashley is responsible for the operational, financial, and strategic management of Bandwidth’s text messaging products and leads a team…
There is a classic adversarial interoperability play happening in messaging right now. It involves Beeper (the maker of Beeper Mini), Apple, and the FCC. Android…
The five companies I watch—Bandwidth, LinkMobility, Sinch, Upland, and Twilio—ended 2023 with $9.2 billion in revenues. Collectively, they are projected to end 2024 with a…
Twilio, Sinch, and LinkMobility together brought in a total $7.6 billion in revenue for 2023, and there are three learnings from their earnings reports. Efficiency…
New in 2024, Caitin Long and Zach Kunkel are cohosting a new series, The State of Business Messaging. I had the chance to share my…
With Verizon’s announcement last week, the US support of RCS is now at 100%. This, combined with Apple’s Thanksgiving surprise, means that RCS will work…
Every brand needs to have an RCS strategy, even in the US, where interoperability issues and sub-25% device penetration have CMOs questioning whether the investments…
Fred Hillebrand, a Wireless Hall of Fame inductee and SMS inventor, is the editor of a scholarly work on the history of SMS. This compact…
Today, recipient feedback is a blunt instrument. You can either entirely block a number on your device, or submit the offending message to 7726 and…
One of the highlights of my September was the recently concluded Mobile Ecosystem Forum’s MEF Connects USA conference. I helped bring together a lot of…
Once it has won over the geeks and early adopters, new technology needs to win the heart of the everyday user. You do that by…