Finally caught something that has me down for the count this weekend, so no new post. Instead, here are the three most-read pieces from Q4…
WhatsApp is a platform; RCS is a protocol. In WhatsApp, Meta acts as the central authority. That makes it easy to build “super admin” tools…
“Rich as an app, simple as a text.” We’ve seen other foundational technologies endure their long winters, most recently crypto and machine learning. T-Mobile’s Kara…
This week we test the typing indicator in RCS. Yes, your agent can “type.” Try It Yourself I updated the TradingCard demo to include a…
MWC Las Vegas is the final communications mega event in the US. In 2024, more than 6,000 attendees walked the halls—over 80% from the US.…
Last week I pointed out Apple’s gaps—the flaws hidden inside a spectacularly successful product. But fairness demands that I bring the same scrutiny to my…
RCS media cards can carry full podcast episodes. I tested it by turning my Q2 earnings review into a seven-minute video podcast. One scan of…
Carousels are one of RCS’s most powerful formats. They let you stack cards, images, and actions in a single swipe. I tested the same carousel…
Somewhere in my fire-damaged house is a dog-eared, scribbled, underlined, autographed copy of Friedhelm Hillebrand’s 2010 book, full of optimism about the then-nascent MMS format.…
Notes, takeaways, and field tests from building and deploying RCS in the wild. Cards Don’t Need Carousels A standalone card can hold its own —…
This blog has always lived in your inbox. Now it’s landing somewhere new: your native messaging app. click here to start the conversation We just sent what…
In the first quarter, the top three US wireless carriers—AT&T, Verizon, and T-Mobile—generated $83B in combined revenue. Google earned $90B, and Meta earned $42B. Yet…