klaviyo - TJ's Blog

Why Cross-Selling Is So Hard

Cross-sell is the single biggest revenue multiplier after retention, but it rarely behaves like a flywheel at scale. I’ve long been a skeptic of cross-selling…

Klaviyo Q4 2025: Product Pivot Meets Enterprise Expansion

Klaviyo’s earnings results kicked off the earnings season for my cohort and my 5th year of this blog. Between double-digit revenue growth, SMS-driven cross-sell, the…

BFCM: Klaviyo’s Billion-Dollar Signal

Klaviyo CEO Andrew Bialecki shared that Klaviyo-powered businesses crossed $1 billion in attributed sales (KAV) on Black Friday. That’s the first time the platform has…

Klaviyo’s Q3 2025: Great Quarter, Worrisome Guidance

Klaviyo’s revenue rose 32% YoY to $311M, with NRR at 109%, non-GAAP margin 14.5%, and Rule of 40 at 47%. This puts it among fewer…

The Q2 2025 Valuation Update

While most companies reported solid financial performance, the market’s response was anything but uniform. As transparent as public market valuations are, they don’t always track…

Klaviyo’s Layoffs: Retooling for the AI Future

Klaviyo laid off roughly 100 employees last week. Reflexively, it looks like cost cutting. Layoffs are still common across tech, so it’s easy to slot…

Klaviyo Q2 2025: From Channels to Full-Stack AI CRM

Since its IPO, Klaviyo hasn’t had a bad quarter, and this one kept that streak. Revenue grew 32% YoY to $293M, non-GAAP operating margin came…

The Q1 Valuation Recovery

When it comes to stock valuation—an admittedly flawed and volatile metric—the cohort has largely recovered from the early year beating, tracking with the broader market.…

Klaviyo, Bandwidth, Sinch and Route Mobile Announce Q1 2025 Results

This week’s earnings drop showed the messaging cohort growing topline at a steady clip while tilting the mix toward richer channels with fatter margins. Klaviyo…

The Q4 2024 Valuation Update

The latest market seesaw penalized nearly every player in the cohort. While Sinch’s market cap was up 7%, everyone else fell by double-digit percentages. The…

Klaviyo and Bandwidth Announce Final 2024 Results

“We are a growth company,” Andrew Bialecki declared on the Klaviyo earnings call. The matter-of-fact delivery belies the hard work it takes to pull off…

Klaviyo and the Loyalty Use Case

Last week we discussed why cross-selling needs a compelling use case. These use cases merge different mediums and connect diverse actions into a single workflow.…