“You guys are lucky. WhatsApp isn’t a big threat in the US,” a major CPaaS CEO recently told me. That might be changing. WhatsApp is…
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WhatsApp Is Hosting the Block Party Around Apple’s Blue Bubble
The New York Times’s Brian Chen is a fan of Apple’s new robocall and text-filtering feature in iOS 26. To his credit, he also praises…
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The New York Times Endorses Apple’s New Spam Filter
The messaging app upgrade for iOS 26 is causing blowback—especially in business messaging circles. It’s a long-awaited feature, rolled out in a way that leaves…
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Apple’s Unknown Sender Problem
What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…
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Apple Allows Apps to Send SMS