RCS media cards can carry full podcast episodes. I tested it by turning my Q2 earnings review into a seven-minute video podcast. One scan of the QR code, and you get it right inside the messaging app.
Lesson Learned
First, GenAI continues to impress. Notebook LM compressed an 8,000-word writeup—covering Twilio, Sinch, Bandwidth, Klaviyo, Braze, LINK Mobility, Tanla, Route Mobile, and others—into something you can actually finish over coffee. Not my voice, my style, or my words, but better, and that’s the cool part.
RCS delivered it as a simple tap-to-play media card. No messy links. No handoffs.
Historical Context
Messaging has always flirted with rich media. MMS tried it, but was capped by size limits and clunky transcoding. RCS changes the game: rich media that actually works, distributed through the same channel where the conversation happens. From carousels to podcasts, it’s becoming a full-stack engagement format.
Try It Yourself
Scan the QR code, try it yourself, and tell me what you think. Or you can just watch the YouTube video.
RCS Builder’s Log is my running series of notes, takeaways, and experiments from building and deploying RCS in the wild.
Read other entries here.