Table of Contents
Notes, takeaways, and field tests from building and deploying RCS in the wild.
Cards Don’t Need Carousels
A standalone card can hold its own — we proved it with Zach’s expert profile. You can also launch a phone call directly from RCS — no browser, no OS link.
WebView: In-App > Browser
WebView is the game-changer. Instead of bouncing users out to a browser, you keep them inside the messaging app. Tighter loop. Fewer drop-offs. Smoother handoffs.
Support for WebView in RCS Business Messaging rolled out in April 2025. It builds on the Open URL action — letting you load full web experiences (like payments or forms) right inside the conversation.
RCS stops being “just another link channel” and becomes a true in-app experience.
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