One Expert, One Topic — Kyle Blanchard Talks AI, Messaging, and Improving Healthcare

One Expert, One Topic — Kyle Blanchard Talks AI, Messaging, and Improving Healthcare

  • Post author:
  • Post category:
    guru

Kyle Blanchard has spent his entire career chasing engagement. First, it was extraterrestrials—he studied physics and astrophysics, landed a job offer with SETI, and almost went down the path of decoding alien signals. But when he realized what the job paid for living in Berkeley, he pivoted. Hard.

He jumped into digital marketing, starting with LA Fitness and moving fast from social posts to running national email campaigns that pulled in millions in revenue. But it wasn’t the creative that hooked him—it was the data. Testing, targeting, optimizing. Finding the moment someone actually responds.

Now at mPulse, he’s bringing that same mindset to healthcare, where engagement isn’t about selling memberships—it’s about getting people to show up for life-saving screenings. Same conversion logic, much higher stakes.

About The Series

This is the twenty-second installment in the “One Expert, One Topic” series, where field experts select a topic and share essential insights using Matt Abrahams’ What/So-What/Now-What format. Presented in written form, it allows you more time to absorb the topic and guides you on where to go for further learning. We are grateful to our contributors for sharing their wisdom in this format.

What

Kyle works at the intersection of healthcare, compliance, and AI. His team at mPulse helps large health plans—especially Medicaid and Medicare—reach members with messages that lead to action. The goal isn’t ad clicks or app downloads. It’s getting someone to make an appointment. Or go to a screening. Or ask a follow-up question.

That’s not easy in a space full of compliance rules. TCPA governs how and when you can message. CMS approval is required for Medicare communications. There are limits on what can be said and how it’s phrased. At the same time, the messages still have to be clear, useful, and timely.

To manage that, mPulse blends behavioral science with structured AI tools. Responses are drawn from a vetted set of replies—not generated on the fly—so they can be audited, pre-approved, and consistent. AI plays a bigger role in things like timing, targeting, and summarizing feedback.

So What

This matters because the people who need help the most are often the hardest to reach. They may work night shifts. Share a phone number with family. Have limited access to care—or limited trust in the system.

That’s where compliance and engagement overlap. Kyle’s team isn’t just sending reminders. They’re trying to reduce friction. To answer questions. To remove barriers that prevent people from taking the next step.

The value here isn’t just technical. It’s practical. Better messages mean better follow-through. And in healthcare, that can mean earlier diagnoses, fewer complications, and lower costs—for both the patient and the plan..

Now What

If you want to dig deeper into Kyle’s work and thinking:

One book that shaped how Kyle works—though not directly about healthcare—is Carl Sagan’s The Demon-Haunted World. It reinforced a few key principles he still holds: evidence over intuition, skepticism without cynicism, and storytelling as a moral obligation—especially when the stakes are high.You can find Kyle on LinkedIn or at mpulse.com.

Tags: