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As a behavioral design expert and the author of two bestselling books, Nir Eyal has a lifetime of training for his role as a guide to help us understand and control our habits. He has built a stellar reputation for his clear and insightful writing, as well as his practical advice for creating products and services that people love and use.
But Eyal’s work is not just for product designers and marketers; it’s for anyone who wants to understand how their own habits work and how to change them. In his books, he explains the science behind habit formation and provides a four-step framework for becoming “indistractable.” In this version of My Best Advice, Eyal offers his best advice to the leader of today.
Editor’s note: This is the eleventh in a series of guest posts where people from all walks of life share their best advice in times like these. A big thanks to the leaders who volunteered to share their life experiences. Reflection on the past is a deeply personal exercise. The willingness to share it with the world, especially in the written form, is a commendable act of vulnerability. For this alone, they have my deepest gratitude.
My Best Advice
The skill of the century is the power to be Indistractable. If you can’t focus on what’s important and control your attention, you don’t control your life. Start with mastering your internal triggers , or they will become your master.
