Klaviyo CEO Andrew Bialecki shared that Klaviyo-powered businesses crossed $1 billion in attributed sales (KAV) on Black Friday. That’s the first time the platform has hit that level in a single day. It speaks to the growing importance of owned audiences and direct relationships, as well as Klaviyo’s success in helping brands monetize these relationships.
One of its earliest investors, Shopify, had a blockbuster Black Friday of its own. Shopify merchants did $6.2 billion in sales on Friday, up 25% from last year. That’s a genuine surge, anchored not in big-box retail but in thousands of smaller brands with loyal followings.
So here’s the natural question: Given that Klaviyo is a marquee partner in the Shopify ecosystem, how much of that $1 billion in Klaviyo-attributed value came from Shopify merchants?