TJ - TJ's Blog

With RCS, URLs Are Dynamite

Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…

One Expert, One Topic — David Fernandez Vinuales Talks Conversational AI

Flying planes and experimenting with modernist cooking might seem like unlikely pastimes for a business consultant, but that’s exactly how David approaches life: with curiosity…

The TNS 2025 Robocall Report

Phone calls with dubious provenance still flood the North American network. This is the main takeaway of the TNS 2025 Robocall Investigation Report. Over the…

Apple Allows Apps to Send SMS

What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…

One Expert, One Topic — Rodney Schlosser Talks Building Business Relationships

“Hey TJ, can I call you back? I just arrived at my house that got destroyed in the storm, and folks are here to review…

Klaviyo and Bandwidth Announce Final 2024 Results

“We are a growth company,” Andrew Bialecki declared on the Klaviyo earnings call. The matter-of-fact delivery belies the hard work it takes to pull off…

Twilio, Sinch, and LINK Announce Final 2024 Results

If execution excellence is about doing what you said you would do, then Twilio, Sinch, and LINK all passed the test with flying colors. Sinch…

The Fear of the Unknown Caller ID

“Answer all phone calls,” the FEMA representative said to those of us recently affected by the LA fires. He was responding to a question about…

The FCC Continues Its Quest to Squash Robocalls

Trust in caller ID is one way to restore confidence in voice calls. The other is blocking known spurious caller IDs from entering the network.…

Klaviyo and the Loyalty Use Case

Last week we discussed why cross-selling needs a compelling use case. These use cases merge different mediums and connect diverse actions into a single workflow.…

Satya Nadella’s Counterintuitive Take on DeepSeek

Satya Nadella, the Gandalf of cloud software, tweeted about the Jevons paradox to frame DeepSeek’s recent mic-drop moment. DeepThink R3’s performance has been surprising considering…

What’s Next for One-to-One Consent

The FCC rollback on one-to-one consent is a nothingburger for brands and businesses. As a practical matter, the industry already saw this coming, and not…