TJ - TJ's Blog

Braze Buys Offerfit

$325M. Bam. Just like that, the cohort’s first major acquisition news dropped. You could argue that it’s not an acquisition in the messaging space; you…

WhatsApp Hits Pause on Marketing

Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience”…

What Pandemic? RCS, AI, and a Fully Revived MWC Barcelona

RCS will change everything. It's the most significant ground-up rewrite of messaging since, well, SMS. That was the talk track in 2025—just as it was…

Infobip’s Messaging Report Changed My Mind

I’ve long maintained that Apple’s support for RCS was a red herring. The industry had a ton of work to do—everything from customer onboarding to…

Upland Announces Q4 2024 Results

Last year, I questioned whether Upland was preparing for an M&A, given its sluggish growth, lack of clear product momentum, but high gross margins. I…

My Best Advice — Brad Herrmann

Brad is a leader who believes that genuine care for people is the foundation of effective leadership. This philosophy was shaped early on by his…

With RCS, URLs Are Dynamite

Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…

One Expert, One Topic — David Fernandez Vinuales Talks Conversational AI

Flying planes and experimenting with modernist cooking might seem like unlikely pastimes for a business consultant, but that’s exactly how David approaches life: with curiosity…

The TNS 2025 Robocall Report

Phone calls with dubious provenance still flood the North American network. This is the main takeaway of the TNS 2025 Robocall Investigation Report. Over the…

Apple Allows Apps to Send SMS

What if, in this new RCS world, SMS became more critical, not less? What if an incoming SMS carried the same weight as a call?…

One Expert, One Topic — Rodney Schlosser Talks Building Business Relationships

“Hey TJ, can I call you back? I just arrived at my house that got destroyed in the storm, and folks are here to review…

Klaviyo and Bandwidth Announce Final 2024 Results

“We are a growth company,” Andrew Bialecki declared on the Klaviyo earnings call. The matter-of-fact delivery belies the hard work it takes to pull off…