Somos Acquires Sekura.id

Most MEF on-stage events are well-scripted affairs. But sometimes, just sometimes, you get a hot-off-the-presses announcement. xConnect CEO Eli Katz got on stage with Sekura.id’s…

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Braze Buys Offerfit

$325M. Bam. Just like that, the cohort’s first major acquisition news dropped. You could argue that it’s not an acquisition in the messaging space; you…

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WhatsApp Hits Pause on Marketing

Starting April 1, 2025, WhatsApp business messaging will pause all marketing use cases in North America. This temporary move aims to “enhance the consumer experience”…

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With RCS, URLs Are Dynamite

Native URL support is one of RCS’s simplest yet most powerful features. It enables developers to effortlessly create sophisticated app experiences. URLs can live discreetly…

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