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My Best Advice — Sheila Stafford

A mechanical engineer with an MBA and the daughter of a master electrician, Sheila Stafford has both the quantitative chops and the intuitive understanding of…

My Best Advice — Brian Frons

By any yardstick, Brian Frons is a trailblazer. As the former head of Disney's ABC daytime television, he is one reason daytime talk has become…

Coauthored Blog: Do You Really Know Your Customer’s Number?

In text messaging, consent is the golden ticket to outreach. If there is implied consent in subscriber-initiated communication or in emergencies, then outbound communication, especially…

Why Every Brand Should Have an RCS Strategy

Every brand needs to have an RCS strategy, even in the US, where interoperability issues and sub-25% device penetration have CMOs questioning whether the investments…

Three Lessons Learned from Implementing SMS

Fred Hillebrand, a Wireless Hall of Fame inductee and SMS inventor, is the editor of a scholarly work on the history of SMS. This compact…

How to Solve Texting’s Spam Problem — Feedback Loops

A spam-free network exists solely in marketing copy. All networks, regardless of size, experience spam. Every network operator recognizes this and relies on feedback loops…

Miami in March: A Survey of a MEF Event

Recently, I had the opportunity to organize the content for the Mobile Ecosystem Forum (MEF) leadership conference in Miami, an event that brought together some…

How to Start a Business Successfully

UCLA Anderson School of Management has a Business Creation Option (BCO) as part of its MBA program. Students can elect to take two quarters (twenty…

How to Solve Texting’s Spam Problem – Inbox Upgrade

Today, recipient feedback is a blunt instrument. You can either entirely block a number on your device, or submit the offending message to 7726 and…

When to Call Off a Wedding

"In many deals, people get so focused on the wedding, they forget about the marriage.", says Huggy Rao when describing why 50% of M&A deals…

How to Solve Texting’s Spam Problem – Standardize KYC

There are 7 billion textable cell phones deployed on 750 mobile networks. This ubiquity and diffused oversight makes SMS spam impossible to stop and unwieldy…

Why Controlling Spam is a Tough Job

I did not consent to any of the political text messages I received in the last election cycle. Not one. It didn’t matter whether I…