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The Biggest Opportunity in RCS Pricing

Pricing is critical to RCS success. If priced too low, it dilutes the medium and turns it into a source of spam. If priced too…

My Best Advice — Hugh Varilly

For me Hugh Varilly, is an early and excellent example of when it’s better to ask than to assume. In the summer and fall of…

RCS, ADP, 2FA & the Right To Use (RTU) a Logo

Stephanie’s "One Expert, One Topic" column reminded me of our collaboration on the ADP RCS 2FA use case. Implementing 2FA on RCS addressed a significant…

2024 Earnings Season Kicks Off

CPaaS earnings season kicks off in a week, and even temperamental optimists like myself are pensive. This marks the first de-risked year—the first year-over-year comparisons…

One Expert, One Topic — Stephanie Lashley Talks The Importance of Sharing Data to Create a Meaningful Feedback Loop

A pioneer in text messaging, Stephanie Lashley is responsible for the operational, financial, and strategic management of Bandwidth’s text messaging products and leads a team…

Pass-Thru Fees & the Asymmetric SMS Market

Mobile operators charge companies to access their SMS networks. These charges, commonly known as pass-thru fees, are immune to the sender's purchasing power. In fact,…

One Expert, One Topic — Nitya Kirat Talks Tiny Sales Habits

An award-winning salesperson Nitya Kirat is also the author of the Amazon bestseller, “Winning Virtually: 10 Tiny Habits for BIG Virtual Selling Success.” His client…

Beeper Gets Acquired

Last week Beeper was acquired by Automattic in a deal valued at $125 million. We don’t know what this means for its FCC petition, but…

The Three Kinds of Interoperability Every Startup Needs to Know

“Interoperability” is a long word to write and say. Yet it’s at the heart of any David vs. Goliath tech story. The success of any…

Beeper Asks the FCC to Make iMessage a Utility

There is a classic adversarial interoperability play happening in messaging right now. It involves Beeper (the maker of Beeper Mini), Apple, and the FCC. Android…

One Expert, One Topic — Lance Dacy Talks Product Ownership

Not only did Dallas native Lance Dacy train me to become a Certified Scrum Product Owner (CSPO), he helped me train some of the smartest…

Messaging and Growth in 2024

In Messaging and Growth in the Pandemic, we unpacked the drivers of pandemic-led growth. We discussed why it was a one-time event, with little to…